Season 3, Episode 11: Martha Bartlett

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Jack Hubbard: 3, 2, 1 Well, when someone writes.

 

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Jack Hubbard: their first bestseller, that's a tremendous victory.

 

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Jack Hubbard: Martha Bartlett Piland has a second one, on the way. Don't just brand their Do Something. What a great title, and what a great human being. Martha Bartlett Piland, great to see you today.

 

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Martha Bartlett Piland: Banktastic: Thank you, it's great to see you, Jack.

 

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Jack Hubbard: Well… Up to…

 

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Jack Hubbard: book, but I think, you know, changed since we last talked, it's a little bit of a fantastic who you are and who you.

 

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Martha Bartlett Piland: Banktastic: Jack, I'm sorry, but you were really cutting out and breaking up.

 

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Jack Hubbard: Yeah, I know. It says my internet is unstable, so let's start that again. Am I okay now?

 

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Jack Hubbard: Am I good now?

 

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Martha Bartlett Piland: Banktastic: I think so.

 

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Jack Hubbard: Let's try it again.

 

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Martha Bartlett Piland: Banktastic: Okay.

 

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Jack Hubbard: So, you're right, one bestseller, well, that's a tremendous victory, but here's a second one from my guest today, Martha Bartlett-Pyland. Don't just brand there, do something. Martha, great to see you today.

 

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Martha Bartlett Piland: Banktastic: It's great to be with you, Jack. It's always fun to talk shop.

 

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Jack Hubbard: It really is, and I'm loving this book, and I think every bank CMO, community bank marketing professional should have it on their desk, but… and we'll dive into this, but let's first talk a little bit about your company, Banktastic.

 

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Jack Hubbard: I wanna… I wanna dive into two different areas of what you do. First of all, who you… who you are.

 

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Jack Hubbard: who you help, but then I want to… I also want to talk about the millennial panels that you do. So let's start with Banktastic.

 

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Martha Bartlett Piland: Banktastic: Well, Banktastic is a marketing firm for financial brands, and that would be banks, credit unions, fintechs, and those who serve financial institutions, and we help them through branding and outcomes-based programs

 

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Martha Bartlett Piland: Banktastic: In other words, we're focusing on results and measurement.

 

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Jack Hubbard: Well, you have a lot of community banks and credit unions that work with you, I know, and the second thing that you do is you have a variety of millennial panels, and you talk to them about what's going on with their banking and financial services needs. What's going on there?

 

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Martha Bartlett Piland: Banktastic: Well, our Millennial… National Millennial Advisory Board is several hundred millennials from across the country. We do regular research with them, and we have a private social media group. So we've developed some really good conversations with both formal research and just anecdotal things through our private Facebook page.

 

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Martha Bartlett Piland: Banktastic: Something new that, that…

 

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Martha Bartlett Piland: Banktastic: was a little bit of a surprise to us, but probably shouldn't have been, is we asked them about, wills and trusts and, like, what we call death planning recently. And, of course, just like many Americans, they haven't done anything about, what they're going to do when they pass.

 

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Martha Bartlett Piland: Banktastic: But they had so many misconceptions about what it cost, and what it contained, and what they could just do online, or what they could just write down. And it really was like a light bulb moment to us that this would be one more area where a bank or credit union could really bring value to them by helping them navigate these really important planning tools

 

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Martha Bartlett Piland: Banktastic: And discussions that they should be having with their family.

 

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Jack Hubbard: Well, that's great research, and you know, it's interesting, the more bankers I talk to, for going into 2026, it's wealth management, estate planning, succession planning, so that falls right in line with what millennials are feeling as well.

 

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Jack Hubbard: And I wanna dive into the book, but here we are toward the end of 2025, and before you know it, the calendar will be into 2026.

 

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Jack Hubbard: What are you seeing around branding, Martha? What are some things that banks should be considering as they move into next year around branding?

 

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Martha Bartlett Piland: Banktastic: Well, they should all be reading my book and taking action. There are so many… thank you. There are so many, for instance, with ubiquitous names.

 

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Martha Bartlett Piland: Banktastic: That, they should be thinking about how they solve that confusion in the marketplace and do something about it, not just what's our name, but what do we stand for. But the other thing I would say we're all seeing is

 

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Martha Bartlett Piland: Banktastic: With fewer regulations and more discussion about M&A, that in 2026, we should see some more institutions that are blending brands or creating some new brands out of these new activities that they're doing. That's an opportunity to really take a look at what they're about and why they're doing this.

 

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Martha Bartlett Piland: Banktastic: And, how they make a promise to customers that really makes sense.

 

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Jack Hubbard: You know, one of the things I… and I agree with that, and one of the things I really like about the way you write is you take a… I'll call it a two-tiered approach, and what I mean by that is you're talking about branding outside, but you're also talking about branding inside.

 

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Jack Hubbard: Bang.

 

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Jack Hubbard: And you're one of very few authors.

 

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Jack Hubbard: both those subjects so well, and I want to get in. The thing comes out in March. It debuted as the number one advertising book, the number one book in financial services. It's your second bestseller. Talk about the inspiration for this book. I'm always curious

 

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Jack Hubbard: Why an author says, okay, it's time to put something down on paper.

 

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Martha Bartlett Piland: Banktastic: Well, my head is always full of ideas. I'm always thinking about things, which is why, if you… if you look at our website, you see there's so much blog content there.

 

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Martha Bartlett Piland: Banktastic: But why the book?

 

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Martha Bartlett Piland: Banktastic: I am so passionate about

 

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Martha Bartlett Piland: Banktastic: Branding for financial institutions, because so many have fallen into this trap where they are…

 

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Martha Bartlett Piland: Banktastic: Perpetuating this idea that they're a commodity.

 

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Martha Bartlett Piland: Banktastic: And that is a race to the bottom. That's not the way to profit, that's not the way to be an enduring brand.

 

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Martha Bartlett Piland: Banktastic: And I know that there's a lot of value that many financial institutions bring to small business, to families, you know.

 

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Martha Bartlett Piland: Banktastic: Americans everywhere really benefit, but not all of them are telling that story, and I want to help them do that.

 

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Martha Bartlett Piland: Banktastic: So that they really can elevate their brand and help more people.

 

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Jack Hubbard: Yeah.

 

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Jack Hubbard: It's a bold… it's a very bold title. Don't just brand their, do something.

 

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Jack Hubbard: How does… how does one that's an author come up with a title like that? Fascinating title?

 

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Martha Bartlett Piland: Banktastic: Thank you, that's a lot of brainstorming, but, I think, really, you know, I sketched out the idea for the book first, so I knew that I wanted to talk about how to activate your brand, how to not just

 

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Martha Bartlett Piland: Banktastic: have a pretty little slogan, but also do something that's meaningful, so I guess… once I had that…

 

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Martha Bartlett Piland: Banktastic: idea in mind and that outline, then it was just brainstorming the titles, and I really wanted something thought-provoking, and I wanted something that said, it was a call to action, and I think I achieved that.

 

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Jack Hubbard: Yeah, you really did. And you did more than that, because you took the title and interwove it in the book, and one of the things that you talk about is to be a do-something brand. What's a do-something brand?

 

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Martha Bartlett Piland: Banktastic: A brand that's a do-something brand has actions built in that support the brand.

 

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Martha Bartlett Piland: Banktastic: So, if we are saying, for instance, your bank for a lifetime, that's a brand slogan I've heard many times. Well, what does that mean? How do we act on that? How do we demonstrate that to our customers? How do we demonstrate that to our employees?

 

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Martha Bartlett Piland: Banktastic: How do we really demonstrate that? What do we do? And if we don't have actions that support that, then really it's just kind of a wishy-washy brand statement, but it doesn't mean anything. So I want people to take actions that support this promise that they've made. And when they do that.

 

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Martha Bartlett Piland: Banktastic: That's what makes their brand Relevant, authentic, believable, and understandable.

 

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Jack Hubbard: And you talk about 7 rules to use daily in your brand. What are… I mean, I don't want to give it all away, because I want people to buy the book, but give me a couple that are really important about those 7 rules.

 

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Martha Bartlett Piland: Banktastic: Well, the first one I would say is, you cannot be all things to all people, so stop trying. And often, I see financial institutions trying to do that. They're just trying to be all things to all people. Well, you can't. You don't have enough time or money.

 

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Martha Bartlett Piland: Banktastic: or… or people to… to really do that. So… so…

 

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Martha Bartlett Piland: Banktastic: focus, funnel, really be more intentional about what you're trying to do. Another one I really like to share is, is start where you can start.

 

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Martha Bartlett Piland: Banktastic: Sometimes, when we're embarking on a big project, branding, or anything, it can feel pretty overwhelming, and sometimes that paralyzes us, because we think we have to start at the beginning, but maybe we just can't quite

 

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Martha Bartlett Piland: Banktastic: get off the dime. But… but when we're working on that, there are some parts we know. There are some parts that we…

 

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Martha Bartlett Piland: Banktastic: think we can write, or talk about or do. So I say you start with that. You can always then work back around to those other pieces and fill in the blanks, but that's a really valuable piece of advice I learned from my friend Janie many years ago.

 

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Martha Bartlett Piland: Banktastic: And I guess the other thing I would say is research matters. Sometimes people, when they're in their creative mode.

 

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Martha Bartlett Piland: Banktastic: tend to trust their gut. And your gut can be valuable and give you some good insights, but it's best when you've also paired that with research. And so, I talk a lot in the book about what kinds of research you should do to really start this the right way.

 

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Jack Hubbard: Yeah, and I want to come back to research, because it's changed so much in this age of cell phones and technology and clicks. I want to come back to that, but the other one that I really liked

 

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Jack Hubbard: was rule number 5, which is marketing is not an island. You know, I've taught at several marketing schools, and we always talk about that, that marketing really needs to be a partner. What are you seeing around marketing needs not to be an island?

 

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Martha Bartlett Piland: Banktastic: Well, a couple of things. One, if marketing is going to institute this do-something brand throughout the institution, the only way they're going to be successful

 

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Martha Bartlett Piland: Banktastic: Is to involve

 

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Martha Bartlett Piland: Banktastic: other business units, other… or other divisions within the institution. And they need to listen, and they need to,

 

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Martha Bartlett Piland: Banktastic: get help, and they need to get insights from what might be operationally possible and what's not. And what do frontline people see, and what do they…

 

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Martha Bartlett Piland: Banktastic: say is missing. And by involving other people within the institution, that's how they can be more successful in doing that research, understanding the situation, and then activating what their brand promise is going to be.

 

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Jack Hubbard: Yeah, and you work with a lot of community-based banks, and I just don't… you know, when I was a bank marketing professional back before there was color TV,

 

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Jack Hubbard: You, you know, you really didn't need to do all that much. You know, you need to print some brochures, and put an ad in the paper, and my old bank president, my first bank president, said, make sure there's enough dog biscuits in the drive-in. Dogs get angry, and that would make the people angry, customers angry.

 

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Jack Hubbard: But things have changed an awful lot. I mean, you look at digital and technology and social media and things like that. What are you seeing around the makeup

 

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Jack Hubbard: Now, Martha, of a typical marketing department in a

 

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Jack Hubbard: community bank. I just can't imagine…

 

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Jack Hubbard: That one person can do this all.

 

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Martha Bartlett Piland: Banktastic: One person cannot do it all. And in some of the smaller community banks, we see that the person who's wearing the marketing hat might also be wearing the cashier hat, or something else. That's really tough.

 

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Martha Bartlett Piland: Banktastic: But even in some of the larger community banks, one person cannot do everything, because there are so many pieces and parts to juggle. So back to making sure that we involve other people in the institution,

 

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Martha Bartlett Piland: Banktastic: Because marketing can't do it all, especially if we're thinking about our employer brand, and customer experience, and what's that digital experience like, but also, are there dog biscuits at the drive-up? All of these different things

 

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Martha Bartlett Piland: Banktastic: need attention. And so, yes, I think it's very difficult for a lot of marketing people, and, sometimes they don't get all the respect they deserve.

 

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Jack Hubbard: No, I think that's exactly right, and I think too often they don't earn that C-suite title, and they certainly should be there. But come back with me to research. You know.

 

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Jack Hubbard: customer research, new account research, closed account research, customer experience research. There's…

 

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Jack Hubbard: all of that really, you know, puts the customer at the center and really helps you with your own personal brand at your bank. What are you seeing around research studies, Martha? How are banks…

 

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Jack Hubbard: Doing a good job of understanding what their customers are feeling in this age of technology.

 

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Martha Bartlett Piland: Banktastic: I see some really digging into their data and better understanding what's happening with their customers, and then taking that and using that to do customized marketing to those customers.

 

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Martha Bartlett Piland: Banktastic: I also see a lot of them struggling. So again, marketing can't be an island, because they might need somebody else in the institution to give them access to that data, or to help them take that data and turn it into something that they can

 

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Martha Bartlett Piland: Banktastic: Have those light bulb moments with and figure out what to do.

 

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Martha Bartlett Piland: Banktastic: So, so there's a struggle. Some are doing it really well, with some outside partners helping them. Some are still juggling and struggling.

 

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Jack Hubbard: Yeah, and I'm curious about how AI fits in here.

 

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Jack Hubbard: You know, when I was in bank marketing, I worked with my agency, and they put together benchmark studies and different things like that, and it was quite time-consuming. From the time you wanted to do it, then you had to put the questions together, vet the questions, etc. It took a long time, and by that time, the moment had passed, maybe.

 

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Jack Hubbard: But AI today makes this instantaneous. What are you seeing around banks, marketing professionals, in general using AI? And are you seeing any diving into research using

 

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Jack Hubbard: Things like ChatGPT.

 

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Martha Bartlett Piland: Banktastic: I haven't seen very much of that yet, and I still see a lot of banks very reticent to allow AI to be used.

 

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Martha Bartlett Piland: Banktastic: in the building, so to speak, whether that's to develop creative, or to analyze customer data, or anything, I think there's a lot of fear about,

 

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Martha Bartlett Piland: Banktastic: making… making bad mistakes. So, I think there's a lot of help that…

 

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Martha Bartlett Piland: Banktastic: that marketers need, and I'm not the expert there, but I know that that is a very big challenge.

 

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Jack Hubbard: It's… It's, interesting.

 

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Jack Hubbard: How, going forward into 26,

 

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Jack Hubbard: There's gonna be community banks that are being, that are kicking and screaming their way through this, and there are gonna be banks who just choose not to, and that's unfortunate. I think they're the ones that are gonna get left behind. Let's go back to branding. You write in the book there are some common mistakes that bankers make when it comes to branding. Talk about some of those.

 

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Martha Bartlett Piland: Banktastic: Well, one of the common mistakes, I think, is… I mentioned earlier, trying to be all things to all people. Another one that is really bad, that I see over and over and over again, is trying to hang their brand on great service.

 

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Martha Bartlett Piland: Banktastic: Everybody says they have great service, and we know your name.

 

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Martha Bartlett Piland: Banktastic: Everybody says that. That is a customer expectation that I'm going to get good service, and you know my name. So, unless you can deliver service at the Nordstrom level, where if somebody comes into your bank and tries to return tires, and you don't sell tires.

 

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Martha Bartlett Piland: Banktastic: you just can't hang your hat on service. That's a really big mistake.

 

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Martha Bartlett Piland: Banktastic: I think the other… other big mistake is trying to hobble along with a ubiquitous name. First, heritage, peoples.

 

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Martha Bartlett Piland: Banktastic: those names appear over and over and over and over and over again in many markets. And so, if a customer is googling, they could easily land on the wrong one. Or, you know, we talked to a bank

 

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Martha Bartlett Piland: Banktastic: recently who had the first in their name, and so did their competitor, just down the street. And they talked about how customers would come into their lobby and wait.

 

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Martha Bartlett Piland: Banktastic: and want to do a transaction and then discover they were at the wrong bank, that they needed to be at the other first bank, it's time to… it's time to move on from that. People really need to

 

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Martha Bartlett Piland: Banktastic: Change, because it's only going to get worse.

 

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Jack Hubbard: Yeah.

 

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Jack Hubbard: So… This is expensive, and this is time-consuming.

 

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Jack Hubbard: So, I'm First National Bank of Anywhere, and down the road, there's a First Heritage Bank of Anywhere, and customers do get confused.

 

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Jack Hubbard: what goes into a name change and a rebrand? This has got to be a nightmare. I mean, for you, you've done this a thousand times, so this is a good thing. But for a bank, I would guess the lawyers and the printers are the ones that really make out pretty well here. I want to do a…

 

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Jack Hubbard: Name change, a rebrand. What are some things I need to be doing?

 

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Martha Bartlett Piland: Banktastic: Lots of research, again, looking at

 

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Martha Bartlett Piland: Banktastic: your customers, looking at… doing a SWOT, what are our strengths and weaknesses in the marketplace, and in the marketplaces where we might want to be?

 

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Martha Bartlett Piland: Banktastic: Making sure we understand our competitor set and what they're doing. We're working with a credit union right now that's going through a rebrand and a name, and part of that has included an employee survey to understand what employees think and love and feel about the brand.

 

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Martha Bartlett Piland: Banktastic: But also bringing in all of the C-suite to have conversations about what they think and feel and love, and what are the business objectives for that institution, and where do they want to be 10 years from now in terms of their footprint. So there's lots of that research that has to happen first.

 

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Martha Bartlett Piland: Banktastic: That's not the glamorous part. It's more fun to think about the brainstorming and the design, but you've got to do that homework. You've got to really dig in and listen. And the other thing is, is in the book, I talk about measurement.

 

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Martha Bartlett Piland: Banktastic: So, what are those benchmarks that we have right now? Where do we stand in these various areas of competition and our business goals, and what people think about us and know about us? And then where do we want to be? And if we can

 

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Martha Bartlett Piland: Banktastic: Measure where we are now, and then build in steps along the way that we're going to measure, so that… how do we know we're successful? And then how do we… how do we want to measure when we get to…

 

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Martha Bartlett Piland: Banktastic: Launch, and then after launch.

 

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Martha Bartlett Piland: Banktastic: that makes us so much more powerful in how we talk about, where did we save money? Where did we get that ROI? How does this make sense for us now and in the future? I think it's so, so important. We've got to set those benchmarks now, and then keep measuring all along the way.

 

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Jack Hubbard: Yeah, I…

 

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Jack Hubbard: you know, back to my marketing days, here was the ROI that I was measured on, to own Union Bank and Trust, Union National Bank in Elgin. She said, my wife owns 54% of this bank. I need you to put an ad in the paper every week that she likes.

 

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Jack Hubbard: So, back in the day, ROI was, you know, if they like it, you know, etc.

 

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Jack Hubbard: this is a real different animal now, and I know in the marketing schools, they teach ROI. You know, people like Lance Kessler and Bill Hippensteel and Tom Hershberger. We talk a lot about ROI. How do you do… how do you measure… I mean, if I…

 

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Jack Hubbard: I can measure loan, return on investment. It's real easy, through the margin. But how do I measure ROI in marketing, Martha? This is… this is tough.

 

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Martha Bartlett Piland: Banktastic: It is tough. There are some… some kind of bigger picture calculations. Yes, you're right, you talk about what… what Lance teaches, Tom teaches,

 

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Martha Bartlett Piland: Banktastic: those are really great ways to see, how did my CD campaign go? How did my check-in campaign go? Absolutely, we should be doing that. There are some bigger ones, like ROMI, Return on Marketing Investment.

 

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Martha Bartlett Piland: Banktastic: And so, in some ways, it's a little bit fuzzier of a calculation, but if you can do that before and after, you can sort of look at what is the overall profit of the bank, and how did that relate to my marketing spend, and how does that look now versus later. So again, if you're establishing some of those benchmarks now.

 

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Martha Bartlett Piland: Banktastic: and then you're doing them along the way, that helps you know where you are. If you don't…

 

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Martha Bartlett Piland: Banktastic: If you don't set those now, then sort of trying to backtrack and figure things out later is really kind of messy and not very reliable.

 

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Jack Hubbard: Yeah, that's, that's really true.

 

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Jack Hubbard: when we started the interview, one of the things I suggested I really like about the way you write is that you look at it, you take a look at the outside and the inside.

 

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Jack Hubbard: And so, let's talk about employer brand.

 

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Jack Hubbard: Why is that so important today?

 

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Martha Bartlett Piland: Banktastic: several reasons that employer brand is really important. The first one is the war for talent. If you want to attract great people and keep great people, you've got to have an employer brand that they are interested in being a part of. And that's especially important with Millennials and Gen Z. They really look at that, more so than some of the other generations.

 

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Martha Bartlett Piland: Banktastic: Also, a lot of boomers are going to be retiring from the C-suite in the next few years, so if we don't have that talent that's coming in and staying and gaining that institutional knowledge, our bench isn't very deep.

 

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Martha Bartlett Piland: Banktastic: And then what do we do when a bunch of these C-suite people retire?

 

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Martha Bartlett Piland: Banktastic: That's terrifying to a lot of the HR people that I talk with. So that's a… that's one really big piece of employer brand.

 

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Martha Bartlett Piland: Banktastic: The other part is, if we want customers to feel that our brand is authentic and our promise is real, then every time they interact with an employee, they've got to feel that. And if the employees don't have that belief and that shared purpose, then

 

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Martha Bartlett Piland: Banktastic: Once again, we just have a pretty little slogan, but we don't really have a brand that we're activating.

 

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Jack Hubbard: Yeah, I… That whole internal brand

 

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Jack Hubbard: is so important, and I think really forgotten. And that's where marketing and human resources and the C-suite all kind of come together, because to your point, the war for talent is real, and it's tough as it can be

 

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Jack Hubbard: in littler communities, smaller communities across the country. In urban cities, we sort of all know who the banks are, and I want to work for this one because it's bigger, or this one because it's smaller. But in smaller communities, it's really tough.

 

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Jack Hubbard: Well, let me pose a situation to you as we kind of wrap this up. So, I'm the bank president, I come to you and I say.

 

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Jack Hubbard: The board and I have been talking.

 

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Jack Hubbard: And we'd like to do a complete rebrand. We want to rename the bank. I know it's a family-owned bank, and it's been here for 5 generations, but we're starting to sound the same and be the same as everybody, Martha. You're the marketing professional. Let's do a rebrand.

 

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Jack Hubbard: And you go, oh…

 

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Jack Hubbard: Where do you start? Where does somebody start? Because I gotta believe this is happening in banks and credit unions all over the country.

 

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Martha Bartlett Piland: Banktastic: It is happening a lot. Where we start is understanding where we are, Where we want to go.

 

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Martha Bartlett Piland: Banktastic: And what our customers and employees think and believe about us. Those are… those are foundational things.

 

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Martha Bartlett Piland: Banktastic: because just the idea that we want to rebrand is good, but why do we want to do this, and how is that going to help us advance our business goals? So we have to have some really good conversations about that, to make sure that everybody's on the same page.

 

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Martha Bartlett Piland: Banktastic: And, you know, an institution we talked to recently,

 

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Martha Bartlett Piland: Banktastic: you know, not everybody in their, C-suite was on the same page on why we needed to do this. And so,

 

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Martha Bartlett Piland: Banktastic: One of the things we did is we wanted to step back and revisit their mission and vision. What are we here to do? What do we… you know, what's our big, hairy, audacious goal? What are we… what do we want to achieve in the future? And so…

 

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Martha Bartlett Piland: Banktastic: Gathering everybody around that was a really great first step in then helping us figure out what do we do next.

 

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Jack Hubbard: Well, you do a lot, Next, and what you do is world-class.

 

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Jack Hubbard: Beyond Sticky was your first book.

 

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Jack Hubbard: Don't just brand their Do Something is the latest edition. I'm looking forward to 2026, Martha, when you get the trilogy happening. I gotta believe there's another, there's another book in you. What is next for you? Where do you see your career 3 to 5 years down the road?

 

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Martha Bartlett Piland: Banktastic: Well, I'm sure there is another book in my future, because you know me, Jack, you know I'm never short of an opinion, and I… I just… I want to help elevate the profession, and

 

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Martha Bartlett Piland: Banktastic: and, you know, share, share, so definitely there's another book. I'd like to do some more speaking. I think both of those are ways that I can…

 

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Martha Bartlett Piland: Banktastic: sort of multiply my ability to help… to help others, so I think those are the things I see in the next few years.

 

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Jack Hubbard: That's great. Well, if people do want to hear you speak, or if they do want to buy your book, or more importantly, if they want to use your services, which are phenomenal, how do people get ahold of you?

 

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Martha Bartlett Piland: Banktastic: Well, people can get ahold of me through my website, banktastic.com, and they can subscribe to our content so that they can receive, an article twice a month. Also, you can reach out to me on LinkedIn. I'm pretty active there and would welcome conversations with anyone.

 

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Jack Hubbard: Well, this conversation has been outstanding, and I look forward to another one in 2026 when you write your next book. Don't just brand there, do something. Martha Bartlett-Pylan, thanks for your friendship, and thanks for your time today.

 

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Martha Bartlett Piland: Banktastic: It's been my pleasure, Jack. Thanks for having me.

 

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Jack Hubbard: Perfect! How was that for you?

 

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Martha Bartlett Piland: Banktastic: It was really fun, thank you!

 

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Jack Hubbard: Always fun.

 

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Martha Bartlett Piland: Banktastic: It was good. I, I always appreciate the… the opportunity, and I always enjoy talking with you.

 

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Jack Hubbard: Yeah, it's a lot of fun. And how's your business doing?

 

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Martha Bartlett Piland: Banktastic: It's doing great, thank you. We're really wrapping up the year with some nice

 

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Martha Bartlett Piland: Banktastic: some nice wrap-ups. Like I said, we've got some rebrands going. We're doing a leadership program for one of our, banks for their… they're trying to, you know, groom… groom some of their people for those next-level steps.

 

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Martha Bartlett Piland: Banktastic: And, just wrapped up an employee survey for another one, and figuring out what to do with that. So, lots of good things going on.

 

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Jack Hubbard: Good. Well, that's great. Well, if there's any way I can help your organizations, I'm doing a lot more board work, I'm doing a lot of one-day programs, so don't hesitate to reach out if there's something I can do to help your clients.

 

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Martha Bartlett Piland: Banktastic: Thank you so much, I appreciate that. And, likewise, if there's anything I can do for you, please don't hesitate.

 

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Jack Hubbard: Well, you already have. You know, talking to Shane, I think, is going to be an interesting experience. You know, I… I think… I think I just have to dive into this. You know, I don't know why I've been hesitating. Maybe he can tell me why, and maybe he can help me. But in any case, I look forward to that, and thanks for the introduction to Shane.

 

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Martha Bartlett Piland: Banktastic: You're welcome.

 

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Jack Hubbard: So this will…

 

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Martha Bartlett Piland: Banktastic: But you do have an… you do have an outline, so I would say just start wherever you can start.

 

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Jack Hubbard: Yeah, that's… that's fair. This program, by the way, is going to be on November 26th.

 

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Jack Hubbard: And, the team sends out a little blurb to you. You're welcome to have the whole program, you can put it on your website, whatever you want to do, and thank you again for your friendship, and look forward to continuing to working with you.

 

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Martha Bartlett Piland: Banktastic: Thank you, Jack. Take care, and have a… have a wonderful Thanksgiving!

 

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Jack Hubbard: So… Yeah.

 

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Martha Bartlett Piland: Banktastic: You just broke up again, so if you can hear me, I will say thank you and goodbye.