Season 2, Episode 32: Brynne Tillman

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Jack Hubbard: You've done this a few times.

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Jack Hubbard: as I mentioned in the introduction. I love to have bestselling authors on the program, but I am especially excited today to have the best of the best done with my good friend and business partner and new bestselling author, with a brand new book out, Bryn Tillman, Hi Bryn.

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Brynne Tillman: Hi! Jack! Thanks for having me on.

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Jack Hubbard: Well, this is so exciting. The book came out April 15, th and I'm sure it's doing very well, and I'm really excited to get my own personally autographed copy. But you can kind of see the book in the background and we're going to.

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Jack Hubbard: We're going to talk a lot about that today, but you know a lot of people hear. You see you often on Linkedin, but you rarely get a chance to really talk about your history. You've had some great experience in financial services. You've worked in other industries, consulting, etc, etc. Let's talk about Bryn Tillman, the professional from early on in your career to now.

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Brynne Tillman: Wow! I love that. Thank you. It's been a very long time since anyone's asked me that question. You know. I went to school for hospitality. And then I realized that that wasn't my thing. Loved the school didn't love the work.

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Brynne Tillman: And so you know, what are you going to do when you have this bachelor's degree of hospitality management.

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Brynne Tillman: Well, you go into sales right?

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Brynne Tillman: And I actually started at Dun and Bradstreet.

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Brynne Tillman: So I didn't start in banking banking was my second step.

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Brynne Tillman: but I started in Dun and Bradstreet in an inbound call center, taking, oh, I got 100, a hundred 20 calls a day, and then I got promoted, or they called it a promotion, because I was now cold calling all day long.

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Brynne Tillman: and I really loved sales, but I did not love the rejection of cold calling and the

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Brynne Tillman: the very small successes that came out of a lot

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Brynne Tillman: of work. However, I got promoted again, and that's where I really fell in love with sales, because now I got to meet with people.

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Brynne Tillman: and I recall and you've heard this story before, sitting across

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Brynne Tillman: the desk from one of my clients, staring at his overflowing Rolodex, thinking.

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Brynne Tillman: if I could get my hands on that I could identify who he knew that I wanted to meet, ask for introductions, and I wouldn't have to cold call anymore. Well, that was 1992.

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Brynne Tillman: And it wasn't appropriate to do that. So I just continued with my journey, knowing that those client Referrals were the key

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Brynne Tillman: that would make me love everything I was doing.

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Brynne Tillman: I ended up in. I was actually worked in the leasing department of a bank in a sales role where I truly, just absolutely loved working with the other bankers and and working with clients.

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Brynne Tillman: you know. I felt like it was such a great culture, but I was still cold calling.

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Brynne Tillman: and I was doing a lot more networking, and I loved that in person. Really loved my coffee meetings, my lunch meetings, the networking meetings, the conferences.

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Brynne Tillman: and then somewhere along the way, someone said, hey! Have you heard of this Linkedin thing?

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Brynne Tillman: I said. No, in fact, we think we were calling it Linkedin, like I don't even think we knew that it was called Linkedin.

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Brynne Tillman: and I recognized very quickly that that

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Brynne Tillman: was the answer to the Rolodex challenge.

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Brynne Tillman: I quickly saw how I could absolutely leverage it

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Brynne Tillman: to get those introductions to be able to search and filter.

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Brynne Tillman: Well, that quickly turned into me, teaching everyone in the world how to do it.

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Brynne Tillman: and I had a wonderful woman at the time, Lisa Peskin said, Hey, you want to start a sales training company with me? And I went. Oh, sure, why not?

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Brynne Tillman: And it was a lot of fun, but I didn't want to teach cold calling.

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Brynne Tillman: and I didn't want to teach overcoming objections. People like you, Jack, are brilliant at that I was only okay. But what I was really good at was that top of the funnel Linkedin thing.

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Brynne Tillman: So I ended up launching 11 years ago social sales link, and we've partnered for many years with St. Myron Hubbard. We've partnered. And now the modern banker.

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Brynne Tillman: And then, about 2 years ago, when we had recently just launched the modern banker. This AI prompt stuff was starting to come out of the woodwork, and the 2 of us geeked out on that really, really fast. And I know that you've done like a huge, deep dive into other areas of AI.

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Brynne Tillman: And I kind of went in the prompt writing direction of AI.

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Brynne Tillman: And what I love

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Brynne Tillman: about what I'm doing is it's not just how do you use AI? But how do you use AI in your authentic voice.

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Brynne Tillman: And so we wrote a book.

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Jack Hubbard: Well, you wrote a book, and I want to talk a little bit about it.

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Jack Hubbard: You you are very steeped in AI.

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Jack Hubbard: I'm always fascinated by why people write a book. I do think that everybody has a book in them, but everybody doesn't choose to write one. What was the inspiration? What? What caused you to say? I want to go beyond teaching this. I want to write a book and and share it with people.

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Brynne Tillman: Yeah, I think.

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Brynne Tillman: you know, part of our teaching really progressed into this crispy framework that we're going to talk about in a little bit.

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Brynne Tillman: I'm a co-author with Bob Woods and Stan Robinson, Jr. And Bob took this class, I think, from Kellogg business School, and really started coming up with this crisp concept where it was. Which will, you know, content, role, inspiration, scope, prohibitions

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Brynne Tillman: which we'll talk about. But

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Brynne Tillman: I kept feeling like it still sounds. AI! It still sounds AI! It still sounds AI!

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Brynne Tillman: And so I started playing around. How do I get it to? Not sound? AI!

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Brynne Tillman: How do I get it to sound like me. How do I get it?

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Brynne Tillman: So if someone else uses it that it doesn't sound like me, it sounds like them.

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Brynne Tillman: And really, I landed on this. Ask me all the questions you need to complete this task one at a time. So we made AI. We shifted AI from being the writer to the interviewer.

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Brynne Tillman: And that made a huge difference. So we started teaching this. And you know, we teach classes. I do live streams, you know on podcasts like this.

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Brynne Tillman: And I'm hitting just so many folks.

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Brynne Tillman: And afterwards they're coming back and going. But what is that crispy thing?

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Brynne Tillman: And I'm like, you know.

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Brynne Tillman: Let's get it into an ebook. And then I went. Then I called Bob, and I said, You know, talk me off

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Brynne Tillman: the the roof. And this was.

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Brynne Tillman: you know, less than 4 months ago, took us less than 90 days to write the book.

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Brynne Tillman: and I'm like, just talk me off the roof like, I'm writing a book with Jeb Blunt on

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Brynne Tillman: either the linkedin edge. And you know I'm really steeped in that. But we are getting so many people asking about this? Do we write a book?

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Brynne Tillman: Tell me. No, I don't have the time or the energy.

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Brynne Tillman: you know. Tell me no. And he's like sorry. Yes.

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Brynne Tillman: so I said, All right. Well, how do we do this in a way

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Brynne Tillman: that we can get all of our stuff? And he's like Duh.

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Brynne Tillman: We're gonna use the crispy.

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Brynne Tillman: So in, you know, we long story, which I just made really long. But

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Brynne Tillman: why? The book? Because we could get a lot out to a lot of people at a very low dollar amount and make it a framework that can be used universally

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Brynne Tillman: to make AI authentically in people's voices.

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Jack Hubbard: Yeah. And it's phenomenal. It's just an outstanding book. And I always tell people because we have a show every Thursday Jack rants with Bryn a 30Â min live show, and I always tell people you're the hardest working woman in Linkedin. Business like James Brown is the hardest working man in show business. You're everywhere. I don't know how you sleep, and here's where I'm going with the question.

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Jack Hubbard: I've interviewed a lot of authors, and and everybody has a different approach as to how they write a book

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Jack Hubbard: we just talked about. Why you did it. But you just mentioned you're doing another book. You are teaching hundreds of thousands of people how to use Linkedin, how did you find the time to work this in so that you could get this done in 90 days.

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Brynne Tillman: So I do want to make it clear the Linkedin edge. I

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Brynne Tillman: I did not use a lot of AI, the Linkedin edge. I used a lot of transcripts from training and editing.

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Brynne Tillman: and that's what I've written. And then Jeb.

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Brynne Tillman: with his brilliance, went through all of it and made it a great book.

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Brynne Tillman: This was all our transcripts around the training.

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Brynne Tillman: and then we put it through the crispy methodology, and it literally interviewed us.

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Brynne Tillman: and it wrote it, and then my son, who launched a publishing company, went through, and he spent way more hours than we did, editing

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Brynne Tillman: and making it into a fabulous book, but we already had a lot of the content. We had the ebooks we had, you know, so it we we uploaded it into. Well, we used. Ask Ssl. But you can use any Llm.

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Brynne Tillman: And it we and we had it interview us. And at the end of

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Brynne Tillman: you know, I know. Maybe maybe I've put 40 total hours in it.

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Brynne Tillman: for a book is pretty good.

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Brynne Tillman: He's probably put 80 total hours in it. But if you add up all the training hours that Bob Stan and I have done.

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Brynne Tillman: There are hundreds and hundreds of hours, but we

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Brynne Tillman: took all of those transcripts and all of that content.

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Brynne Tillman: and all of the prompts that we had written, you know that we had used in our trainings

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Brynne Tillman: and fed it into AI, and then said, okay, we want to write a book out of this.

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Brynne Tillman: Here's what we want to accomplish. So we went through. This is what we that's our context.

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Brynne Tillman: The role is we? Actually, I actually put in the role. I said, you are Bryn Tillman. I told AI to do this.

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Brynne Tillman: and I have hired you to interview me

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Brynne Tillman: and write the book, so I made it me.

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Brynne Tillman: But I wanted me to interview me. In some cases you could have made this anyone, so it literally. It learned all about me, and it knows more about me than I know about me, because it went to the Internet and did all kinds of research on me. And so it sounds like me. So that was the role. The inspiration was, we want to teach people how to use this framework

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Brynne Tillman: in a way that makes it very simple to follow. Simple. To understand like that was all the inspiration.

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Brynne Tillman: and we wanted to keep it under 30,000 words like that was that was part of our scope, actually was under 30,000 words. We had kind of chapters in mind that we wanted to break it out into. We ended up with more chapters than we thought.

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Brynne Tillman: So that was all the inspiration and the scope the prohibitions were.

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Brynne Tillman: do not research, only use the content. We feed you.

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Brynne Tillman: and then we have some keywords like delve that we don't want to use, and prepositional phrases and things.

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Brynne Tillman: and then the last one you in the crispy is. Ask me all the questions you need to complete this task.

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Brynne Tillman: So it interviewed us. And sometimes, I said, Refer back to this Pdf.

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Brynne Tillman: Or I uploaded something to answer the question. I didn't have to answer all the questions if I knew where to find it.

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Brynne Tillman: and so in under 90 days we wrote the book and guess what, Jack, we can help other people do it in under 90 days, too.

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Jack Hubbard: It's it's well, that's a great transition into your son, and it's kind of nice to have a family member be able to help you with this, and it's also good for his mom to say, Okay, you can start your own company, and I'll be your 1st book. So there's some revenue there, that's good. His company is generation inked. Talk about his company a little.

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Brynne Tillman: Yeah, generationsinked.com generations inked publishing. So I'll start with. He is a voracious reader.

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Brynne Tillman: Often he's reading 4 or 5 books a month

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Brynne Tillman: I will get a business book, and I'm like, Gosh, I'm going to interview this guy. There is no way. In 4 days I'm gonna get through this book, I will hand it to him

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Brynne Tillman: and say, Okay, can you recap this for me and tell me what I need to know? The funny thing is side note on this. I did that with the AI edge. I did end up reading it, but initially I didn't have time to read it from the time I was having conversations with Anthony and Jeb, so I gave it to my son, and so he read it, and then, when I started writing the Linkedin edge. He goes. Oh, I know how Jeb writes.

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Brynne Tillman: I'm like, what like you can have. He's like, Oh, yeah, yeah, this is really positioned Linkedin edge very position, very much positions like the AI Edge, and he was so able to help me think through that. He's

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Brynne Tillman: my, you know. I it's my son. So you know, I think he's just the smartest guy, and he's but he is, and he's so kind and sweet and adorable, and

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Brynne Tillman: hardworking the hardest, you know, and

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Brynne Tillman: I, you know we started talking about this and you know we launched it. It's an Llc. He's got a bank account. He's the managing partner like he's got his stuff together, and I'm really excited to work with him. He's also really easy to work with, and which is nice.

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Brynne Tillman: It is nice, and he's only 21 or 22 years old.

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Brynne Tillman: Yeah.

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Jack Hubbard: Yeah, that's wonderful. That's great.

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Jack Hubbard: So let's let's, I want to talk a lot about the book. But I want to talk about AI in general. Jeff. Woods wrote a great book recently about AI leadership, and he interviewed 200 executives. 100%, said AI is the future 100% said their company would adopt it. But only 5% of them have done anything to adopt. AI.

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Jack Hubbard: This has got to be even worse in banking, because we're in a in a tough position here with AI.

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Jack Hubbard: Where is banking? What do you see banks doing around adoption of AI.

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Brynne Tillman: Well, first, st I'm going to say, banks are often late to technology. They just are. It's part of the culture they were so late to Linkedin up until maybe 6 years ago, I would be prospecting a bank, and they're like, Oh, Linkedin is locked down. We can't even log into it at work.

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Brynne Tillman: So let's just start there.

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Brynne Tillman: AI is a whole other animal. So the there's there's a lot around what

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Brynne Tillman: that that makes sense. Why, they're cautious.

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Brynne Tillman: But then we have to talk about

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Brynne Tillman: where they're going to miss the boat if they're overly cautious, so client

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Brynne Tillman: information is so important to keep sacred and secret right? And so I think the 1st thing is, if we open this up to AI, then AI is going to know everything about everyone.

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Brynne Tillman: and with the right AI implementation. That's actually not true.

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Brynne Tillman: And I'll share with you your Microsoft all your Microsoft stuff. There's AI in that.

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Brynne Tillman: Everything you are touching when you get onto the Internet when you log into Jack Henry, when you log anything there is AI now.

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Brynne Tillman: So you're not avoiding it, even though you might think you are.

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Brynne Tillman: It's already seeped into the core of the business.

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Brynne Tillman: the banks that adopt AI like the agents right where 24, 7, you have an automated agent.

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Brynne Tillman: The banks that adopt that are going to get business because of their convenience over their fees

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Brynne Tillman: right? So when you think like for me.

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Brynne Tillman: call into a company, and if I have to press 7 and then pound, and then 0, I'm annoyed, and the bank that I use. I like my bank, but I will tell you. The

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Brynne Tillman: calling in after hours is a nightmare.

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Brynne Tillman: AI is changing that in financial institutions.

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Brynne Tillman: AI. And I've seen it tested, not live. But I've seen it tested, my friend, and actually the person that wrote the

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Brynne Tillman: the the forward to the book. Victor Antonio had this entire recording of an of a real life conversation with a person

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Brynne Tillman: and an AI agent, and that person got all of their answers not just

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Brynne Tillman: immediately, but they knew the last time they called in they knew the last time someone from the company called in. They knew the last time there was a challenge, and there was no wait time for somebody to look it up.

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Brynne Tillman: So now that you get oh, my gosh! We're going to lose all our jobs. No, you're not. You need people that know how to do this to make sure the AI is doing it right.

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Brynne Tillman: But here's the people that will keep their jobs, or the people that know how to work with AI,

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Brynne Tillman: not the ones that are afraid of it, the ones that are afraid of it could lose

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Brynne Tillman: the ones that are willing to work with it are not only going to love it, but they're going to be more productive, too.

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Brynne Tillman: and they're going to be worth more to to the bank and to the organization as a whole.

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Brynne Tillman: So 3 things number one.

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Brynne Tillman: accept that AI is coming in, and you just have to make sure that you do it right.

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Brynne Tillman: Number 2, make sure that you've got policies just like email phishing policies.

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Brynne Tillman: I mean, we already have these in place, for other things.

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Brynne Tillman: Have them in place for AI and number 3. Recognize that if you don't adopt it, you will lose the competitive competitive edge faster than you might think.

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Jack Hubbard: Yeah. And it's going to take some time and some some budget dollars to be able to do that. And and one thing I'll point out Chris Nichols, who we both follow, and Chris is a good friend, wrote recently in his South State Bank correspondent, division Newsletter, how to build an AI Bank website for AI agents. And it's it's perfect. It's a really really good post.

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Jack Hubbard: All right. You've talked a couple of times about the crispy format you've given us a really good high level overview in the book. You really dive into this, and I want people to buy the book, so don't give everything away, but certainly talk a little bit about the crispy format and what it is.

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Brynne Tillman: So you know, in my experience as an average student.

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Brynne Tillman: the way that I would study was in in anagrams, right in, in, not anagrams. See? I don't. That's how average of a student I am. I'm blocking in

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Brynne Tillman: It will come to me. But it crispy, so like it stands for. Why am I blocking it, Jack? My brain

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Brynne Tillman: anyway. So that's how I would study like, you know, I would, even in math, right? You'd have had. You know your formula for what comes 1st was always like, you know. Poor Aunt Sally, right parentheses. So that's how I learned so crispy was perfect for me, so I'll go through it one more time, and I'll do a little deeper dive. But the framework, and, by the way, there are hundreds of frameworks out there.

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Brynne Tillman: All of them work.

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Brynne Tillman: However, I've not found another one with a Y, and that's really important.

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Brynne Tillman: So any framework that you're using that you like great. Just add a Y at the end, and we'll explain this in a minute.

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Brynne Tillman: But crisp. So crisp. Context, we need to tell AI what we want to achieve.

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Brynne Tillman: I want to write a book. I want to write a blog post. I want to write a poll for Linkedin. I want to write

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Brynne Tillman: a checklist right? Whatever an ebook, whatever it is, what's your context. And you can go pretty detailed in here. Should you choose.

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Brynne Tillman: the next one is role. And we hear this everywhere. Right? This is nothing new.

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Brynne Tillman: you know. We need to tell AI who it is.

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Brynne Tillman: but generally when I tell AI who it is. I might say you're Britney Brown, or you're Oprah Winfrey, or you know you're my favorite is you're Howard Stern, and I've hired you to interview me.

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Brynne Tillman: Sometimes I get interrupted by the way, when I use him.

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Brynne Tillman: But so so who is it? But here's the key, actually don't make it, Howard stern. I'll say you are how it is, Howard Stern, but I don't want Howard Stern to write it.

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Brynne Tillman: I love his interview. Style it to me is the most engaging of anyone, whether you like him or not. He's a great interviewer. So, and it's just so. I love it. So I want that energy.

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Brynne Tillman: so I'll have you are Howard Stern. I've hired you, Howard, to interview me and Ghostwrite not

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Brynne Tillman: write as Howard, stern, but with Howard stern energy, my words, my perspective.

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Brynne Tillman: And this is like that role is really important.

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Brynne Tillman: I always do that. Sometimes I'll just say like, and I often do that when I want to interview me. But if I'm doing like a pre call planning where I'm taking someone's

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Brynne Tillman: profile from Linkedin, and I wanted to do a little swat and tell me what their priorities are, and give me some discovery. Questions.

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Brynne Tillman: I'll say you are. Sometimes I throw in your Jack Hubbard, by the way, just saying like, especially when I want some sales tips. But and

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Brynne Tillman: it sounds like you just Fyi. I'm like, that's Jack. Oh, my gosh, anyway! So I might throw that in. So let's say

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Brynne Tillman: you know. So sometimes I if I want the answer, I will put in. What would Jack Hubbard say?

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Brynne Tillman: How would Jack Hubbard handle that objection.

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Brynne Tillman: How would Jack Hubbard follow up with the guy that ghosted me right, and it will tell me I don't need you to interview me because I don't know the answer. I'm asking Jack the answer, so I don't always

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Brynne Tillman: make it the interviewer. But if it's going to be my content that I'm publishing. I do. So I just want to like kind of clarify

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Brynne Tillman: anyway. So it's really fun.

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Brynne Tillman: anyway. So so that's the role. Then there's inspiration. This is where you just have fun. I want this. I want, you know. This is the feeling I want. These are the takeaways I want at the end of this I want the guy to answer my email. And then sometimes I'll say, yeah. But Jack said to actually, physically, mail something. So stop emailing. If you're not getting a response and try something else.

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Brynne Tillman: It does say that, Jack. That's how I get coached by you when you're not around

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Brynne Tillman: but it's really kind of cool. But I so now I go through there and I have all the inspiration.

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Brynne Tillman: Then I go to scope. So scope is typically when I'm writing content, I want a 5 email drip over 30 days to follow up on a download. I would like a blog post based on the Transcript. I'm going to upload, and no more than a thousand words. Right, that's my scope.

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Brynne Tillman: and my favorite is prohibitions. And this is when Bob brought this to me. This was a hundred percent his concept. I was blown away.

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Brynne Tillman: Prohibitions I am not seeing out in the world

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Brynne Tillman: of other frameworks, so I should say the py is what you want to add to everything. So prohibitions is everything. You don't want AI to do, not what you do. I don't want it to use, delve or fostering. I don't want it to start with a prepositional phrase. I don't want it to use M. Dashes. There's a phrase that I'm seeing AI do right now, which is not only this, but that.

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Brynne Tillman: So I now am putting in. Do not use phrases that are not only this, but that. So you can continue to add to these prohibitions

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Brynne Tillman: and the newest one that I have. It's a couple weeks old, and it's really starting to work better and better.

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Brynne Tillman: I will say, do not give me any text that would be detected in an AI detector that would be red flagged in an AI detector.

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Brynne Tillman: and the content is getting better and better, and sometimes I will. It will give it to me, and I'll say how much of this would be flagged in an AI detector, and it apologizes to me and rewrites it.

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Brynne Tillman: So that's been very cool. And then you

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Brynne Tillman: and this is my favorite, which it's the same line every single time, although in the book we have additional lines

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Brynne Tillman: like don't make it too simple. Don't make it too salesy, but my one line

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Brynne Tillman: in the U is, ask me all the questions you need to complete this task one at a time.

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Brynne Tillman: That's it. Same line in you every time, every time.

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Brynne Tillman: and now it. It begins to interview me also in prohibitions depending. Sometimes I'm asking it to research, but if I want it in my voice, I will say, do not research, only use my words and content.

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Brynne Tillman: That's a prohibition, anyway. Yeah, go ahead.

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Jack Hubbard: Well, you you mentioned. Ask Ssl. A little while ago, and a lot of what you have put in the book. You've done

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Jack Hubbard: hundreds of hours of research. And you also have developed this. This. Ask, Ssl, talk about that a little bit. What that is.

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Brynne Tillman: So that's our AI product that I so

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Brynne Tillman: let me back up for one second as I'm using the crispy prompt.

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Brynne Tillman: Sometimes it's for me. Sometimes it's for Jack, sometimes it's for clients, and it would get confused.

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Brynne Tillman: So maybe I go in, and I have a client who is a commercial banker selling into manufacturing, and we spend 20Â min, and we're writing content. And I, you know now it's interviewing him, and then I go back to me. And now it's confused. Do you train bankers, or are you a banker? And now my content's off.

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Brynne Tillman: so it's very hard inside of any Llm.

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Brynne Tillman: To silo the different voices.

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Brynne Tillman: The next thing is, we have different prospects.

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Brynne Tillman: Sometimes we're selling to the chief commercial officer.

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Brynne Tillman: Sometimes we're selling to Hr.

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Brynne Tillman: Sometimes we're talking with the CEO who's like, Hey.

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Brynne Tillman: we? We just bought 150 licenses of sales navigator, and we need some training.

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Brynne Tillman: But all of those people have different agenda.

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Brynne Tillman: Sometimes we're talking to the Cfo of the bank.

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Brynne Tillman: and he or she has a different agenda.

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Brynne Tillman: So not only do I have different voices, and and there are different voices. But I have different voices of the client.

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Brynne Tillman: And, by the way, sometimes we're selling to a credit union versus

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Brynne Tillman: a bank, and there's a little bit of different nomenclature that we might use and we don't. Wanna

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Brynne Tillman: we don't want the credit union to think we don't understand that right. So

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Brynne Tillman: this was an issue for me. So I looked for a solution and we couldn't find one.

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Brynne Tillman: Then I had a second problem. We had over 300 prompts, and we were using getmagical.com, which is a chrome extension, and it worked nice.

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Brynne Tillman: But it didn't really do what we needed it to do, which was use the prompt for a particular voice.

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Brynne Tillman: So that was a problem, and number 3.

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Brynne Tillman: I have hundreds of chats and no way to organize them. So those were my top 3 issues.

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Brynne Tillman: We really searched. We could not find anything.

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Brynne Tillman: And then we found this wonderful company called Bemoto. And this amazing. He's out of San Francisco, Jeffrey Boyer, who I just give give the Boyle sorry to. I want to give the shout out to wonderful, wonderful guy that had a base

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Brynne Tillman: software that I said, this can do what we needed to do, and it took us a little longer than 90 days

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Brynne Tillman: to to get it out. But now we have the software that has a prompt to write your book that has a prompt to write your. It learns you. It learns your clients, voices. It learns

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Brynne Tillman: the voice of the bank so that there's consistency. You know, if we're working with one bank, and their phrase is. You know, the world's most convenient bank. We're going to make sure that gets in there. But if you're a bank that

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Brynne Tillman: isn't using that, we want to make sure it doesn't get in there that you're not using taglines of other banks, which, by the way, AI will do if you're not careful.

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Brynne Tillman: it will bring in, and you may not even know that that's a line from a small bank in Idaho.

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Brynne Tillman: Right? And so that's why you know, how do we figure that out. And that's what. Ask. Ssl, does.

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Jack Hubbard: That's just awesome. Well, I have a problem I don't have. Ask. Ssl, I haven't

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Jack Hubbard: written your book or read read your book, but I need to.

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Brynne Tillman: Scanned it.

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Jack Hubbard: I need to use. AI. You've been talking about prompts. Let's just say that I've never explored AI. But I finally decided I got to delve into it. Talk about prompts, because in the book you discuss it in Part 2 of your book which is phenomenal. I've never used the prompt Bryn, where do I start?

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Brynne Tillman: So I love this. So 1st you get on to Chat. Gpt is your easiest way to get started.

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Brynne Tillman: However.

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Brynne Tillman: if your bank says you can use copilot, because that's what's safe. Then go to copilot and get started there. So 1st find out

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Brynne Tillman: if your bank has copilot approved, go there and use it. If you're playing with this at home on a non-bank

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Brynne Tillman: computer, start with chat Gpt, in my opinion. Okay.

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Brynne Tillman: how do you get started. Well, I have an enormous amount of

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Brynne Tillman: crispy prompts in the book.

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Brynne Tillman: and it actually comes with a webinar that's going to teach what I'm about to say, take a picture

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Brynne Tillman: of a prompt

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Brynne Tillman: and upload it, to chat, gpt, or copilot, or asks whatever Llm you're using whatever AI you're using

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Brynne Tillman: and say text.

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Brynne Tillman: and it will give you all the text for the prompt. And now you can run it.

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Brynne Tillman: So you don't have to retype anything. By the way, I do this all the time when I'm at a conference, and I take a picture of not for a prompt, but I take a picture of like a a Powerpoint slide that has an enormous amount of text.

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Brynne Tillman: and I just upload it to my phone and say text. And it gives me all the text. I don't even have to take notes.

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Brynne Tillman: which is amazing. But that's that's 1 of the greatest things about AI is that you can do that. So.

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Brynne Tillman: And now you just run it. Now, if you're using the crispy prompts, you don't have to know anything else

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Brynne Tillman: because it will interview you.

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Brynne Tillman: It will do it for you. It is positioned for you not to have to think beyond your own perspective, and answers.

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Jack Hubbard: Some

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Jack Hubbard: you're kind with your time, because I know how busy you are. Let's just a couple more questions. Look in your crystal ball.

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Jack Hubbard: and and think about

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Jack Hubbard: the future. 3 years out, 5 years out. What do you see for banking? And AI.

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Brynne Tillman: Well, I think all of the apps that our customers are using will have will be completely AI

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Brynne Tillman: meaning. I could go into my statement, and I can say,

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Brynne Tillman: you know. Tell me what my spending habits are for Amazon.

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Brynne Tillman: I'm trying to budget.

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Brynne Tillman: Tell me all the areas that I am overspending on things that are not necessary.

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Brynne Tillman: How this is one that I wish I had had. Now

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Brynne Tillman: show me all of the streaming memberships that are coming out of my account.

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Brynne Tillman: Right? So it'll our customers that have that ability. That's what I mean like that convenience

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Brynne Tillman: is going to be so much more than whatever my monthly fee is right like. Will I pay $20 a month for an account that will help me budget and save hundreds a month. Yes.

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Brynne Tillman: so I think AI is an opportunity used well to serve our clients better and potentially make more fees

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Brynne Tillman: and the future of banking. Well, I'm not the one to say this, but I've had a lot of folks say that fees are an issue if you're apples to apples. So the future of banking is differentiating

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Brynne Tillman: the future of if you want to make money, this is what I'm hearing. I'm not. But if you want to make money as a bank. You need to serve your clients better not charge less

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Brynne Tillman: like. That's just what I'm hearing across the board, and AI has got to be a part of that.

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Brynne Tillman: So that's from the customer perspective.

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Brynne Tillman: Internally, it's about making even call reports

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Brynne Tillman: should be easier to do. I mean, we know what a headache, that is, for the Cfo, or or whomever in your bank is doing your call report. But imagine AI just being able to pull everything from everywhere that, you know, and and no human has to do much except review it.

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Brynne Tillman: Now, you still need

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Brynne Tillman: someone to review it, because it'll be 80% accurate, maybe 90. So this is not not having people.

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Brynne Tillman: And I'm going to just say this because this is where bankers get scared. Well, you know, if there's AI, will they even need humans? Yes, it's still number one, a relationship business

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Brynne Tillman: and number 2. When I worked at at Dun and Bradstreet in 1992. We got email.

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Brynne Tillman: And I sat in my boss's office, Marianne

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Brynne Tillman: and I said to her, I have no idea how you think I am going to work this into my day.

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Brynne Tillman: Do you know how busy I am? And you want me to do this? It was called CC. Mail. It wasn't even email was internal. CC. Mail. I went. I don't know where you think I'm going to be able to get time to do this.

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Brynne Tillman: Well, now it does so I mean, I don't have to mail things

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Brynne Tillman: I don't have like. There's right.

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Brynne Tillman: I don't remember all the things that I did. That email now saved me the time to do, and I filled in the time with productive work. It's not like I went. Oh, I have the email. I can do 30Â h weeks. Now

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Brynne Tillman: I figured out, how am I more productive in those 10Â h that email got me back? Well, that's what AI is going to do.

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Brynne Tillman: AI is going to make you more productive. So you could be more productive.

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Jack Hubbard: And

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Jack Hubbard: so you're right. The branches aren't going away. Human beings aren't going to go away. We're just going to find more productive ways to use our time.

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Brynne Tillman: Yes.

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Jack Hubbard: And part of that is involving and being in front of the customer.

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Brynne Tillman: Working. More networking.

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Brynne Tillman: Absolutely. Yeah, yeah.

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Jack Hubbard: And and speaking of networking.

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Jack Hubbard: there's nobody that knows more about Linkedin than you do. I'm always fascinated when I get on calls with people that work at Linkedin, and they'll say.

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Jack Hubbard: really, I didn't know you could do that, and that's that's Bryn, because she knows it inside. Now I want to connect the 2 dots here. I want to connect Linkedin and AI. Where do you see Linkedin going with AI into the future?

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Brynne Tillman: Phenomenal. So let's start with where it is now. Sales. Navigator has incorporated AI in a lot of ways. My favorite way right now is called Account IQ. Where it is. You go into a company page.

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Brynne Tillman: and it will bring in annual report anything that's public. It's bringing it in, and it's summarizing it for you, for pre call planning like unbelievable. What used to take hours takes minutes now. So that's

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Brynne Tillman: one area, the next area

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Brynne Tillman: is. And it came and went. And I'm hoping it comes back is so. This is future, even though it might also be past where it helps to.

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Brynne Tillman: It helps you to come up with meaningful comments to post.

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Brynne Tillman: It doesn't necessarily write the whole thing for you, but it inspires it

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Brynne Tillman: where you can. And this is future. I don't know that this is coming, but if you said where, if I were sitting in the future of AI and Linkedin seat inside of Linkedin.

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Brynne Tillman: I would have incredible search ability by voice, like I would, even if it's just on Mobile where I could go in

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Brynne Tillman: and say, I'm looking for small business owners that have engaged on Linkedin in the last 90 days. That log in at least once a week that are on the app right now, right that are within 5 miles of where I'm sitting.

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Brynne Tillman: that so they have the data.

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Brynne Tillman: They know where the if they're on Mobile, they know where their phone is. If they're on desktop, they know the IP address like they have. This

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Brynne Tillman: being able to talk for search

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Brynne Tillman: would be amazing, or have an app turn on, and they used to have find nearby. But what if you had an app turned on that said open to network?

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Brynne Tillman: And now I'm in a meeting, and I go in, and I just say, show me all the profiles of people in this room that have turned on open to network

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Brynne Tillman: like that's where I see it. But that's my dream, Jack. I don't know that that's happening.

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Jack Hubbard: Yeah.

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Jack Hubbard: Yeah. And there's there's so much going on at Linkedin. And I know they have

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Jack Hubbard: hundreds of innovators around the world. But there's so much coming at them as well. But I love your ideas, and I know that you and many of the colleagues that you work with around Linkedin. I'm sure they've heard it as well. So well, Bryn, you've been so kind with your time. If somebody wants to engage you, if somebody wants to buy the book. If somebody wants to get your knowledge around Linkedin, how would people get a hold of you?

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Brynne Tillman: So the 1st thing, if you want to get my knowledge around Linkedin and Jack's go to themodernbanker.com slash public library. We have so many resources, and we just keep adding them. We had a meeting this morning, and like 3 more ebooks uploaded right like we have so much content.

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Brynne Tillman: And it is specifically for bankers like a hundred percent of what we're doing has the banker in mind. So number one

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Brynne Tillman: number 2 follow me on Linkedin. I'm still the only Bryn Tillman.

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Brynne Tillman: and to get a hold of the book you can go to. Prompt writing made easy.com, and that will take you to the page on Amazon, where you can get it.

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Jack Hubbard: And now you can see why nearly 70,000 people follow Bryn Tillman, and that's how I met her, and I'm very blessed that I did. Thanks so much for being a great partner, Bryn, and for spending some time with us today. All the best with the new book. Thanks so much.

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Brynne Tillman: Thank you.

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Jack Hubbard: Okay, thank you so much. That was fabulous.

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Brynne Tillman: Was it? Okay? Good.

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Jack Hubbard: Oh, yeah, was it okay for you?

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Brynne Tillman: Oh, yeah, you know what?

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Brynne Tillman: At my happiest, when we're talking.

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Jack Hubbard: I know it's great.

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Brynne Tillman: I am like. Really you bring out like the happy in me.

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Jack Hubbard: Oh, that's great! I appreciate that. Well, as soon as you can send me the book, please do, because I want to make sure that I as soon as possible.

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Brynne Tillman: Yeah.

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Jack Hubbard: Put it on the.

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Brynne Tillman: On Tuesday, when I I'll get mine the same time you get yours.

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Jack Hubbard: Okay, great, great. Well, I look forward to it, and then I'll put it on the book at Thursday Thing. So thank you again for all your time and everything, and all the best with the book. Good to see you.

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Brynne Tillman: Thank you.

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Jack Hubbard: Thanks, Brent. See you bye.