Season 3, Episode 5: Amanda Brinkman

Purpose-Driven Marketing and Community Impact with Amanda Brinkman

In this episode of Jack Rants with Modern Bankers, host Jack Hubbard sits down with Amanda Brinkman, the visionary marketer, producer, and Chief Brand Officer behind Deluxe Corporation’s acclaimed Small Business Revolution series.

Amanda shares how purpose-driven marketing can transform not just brands—but entire communities. Drawing from her experience leading national campaigns and spotlighting small businesses across America, she discusses the importance of authenticity, storytelling, and aligning brand values with social impact.

Jack and Amanda also explore how community banks and financial institutions can elevate their marketing by focusing on human connection, local relationships, and genuine support for small business growth.