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Banking in the Digital Age: AI, Marketing & Innovation with Eric Cook

In this episode of Jack Rants with Modern Bankers, host Jack Hubbard sits down with digital banking strategist Eric Cook, a former community banker turned award-winning digital marketing expert. Eric shares his journey from banking to founding WSI Digital & The LinkedBanker, offering insights into AI-driven marketing, website optimization, and the evolving role of community banks in the digital age.

Tune in as they discuss:

• The power of AI and automation in banking marketing
• Strategies for data-driven decision-making and customer engagement
• How bank marketers can gain a seat at the C-suite table
• The rise of search experience optimization and what it means for financial institutions
• The importance of continuous learning and adaptation in an AI-powered world


Past Episodes

Season 2, Episode 27: Take Me Out to the Ball Game



Season 2, Episode 26: Beyond the Numbers: How Purpose Fuels Sales and Leadership



Season 2, Episode 25: The Future of Sales: Frank Cespedes on AI, Hiring, and Coaching



Season 2, Episode 24: Inside Banking Strategy: Research-Backed Growth Tactics



Season 2, Episode 23: The Power of Persuasive Messaging with Tamsen Webster



Season 2, Episode 22: Two Floors Above Grief: Kevin O’Connor’s Story of Life, Loss, and Legacy



Season 2, Episode 21: Innovation in Community Banking: A Conversation with DJ Seeterlin



Season 2, Episode 20: Innovation & Entrepreneurial Spirit in Banking with Brad Elliott



Season 2, Episode 19: Everyday Patriotism: Trust, Values, and Action with Tom Morris



Season 2, Episode 18: Revolutionizing Community Banking with Jill Castilla



Season 2, Episode 17: Inside the Trust Barometer: What Banks Need to Know Now



Season 2, Episode 16: From Transactions to Trusted Advisors: A Blueprint for Bankers



Season 2, Episode 15: The Future of Banking Sales: Barry Trailer on Process, Trust, and AI



Season 2, Episode 14: Selling Your Way In: Kristie K. Jones on Sales Success and AI Tools



Season 2, Episode 13: Empowering Advisors:Susan Bell on Vertical IQ’s Game-Changing Insights



Season 2, Episode 12: Pirates and Yankees and Mr. Rogers, Oh My!



Season 2, Episode 11: Game Changers: Rick Cerrone’s Insights on Career, Mentorship, and PR



Season 2, Episode 10: Alloy Labs…at the Center of Banking Excellence



Season 2, Episode 9: Selling in a Post-trust World…With Heart



Season 2, Episode 8: Scorecards, CRM, AI in the Sales process...what’s Now, What’s Next?



Season 2, Episode 7: Empowering Women in Banking with Britney Campbell



Season 2, Episode 6: Unlocking Business Growth with RelPro: Insights from Martin Wise



Season 2, Episode 5: Physics of Business: Chip Higgins on Small Business Momentum



Season 2, Episode 4: Sales Hunting with Mark Hunter: Mastering the Modern Banking Mindset



Season 2, Episode 3: Banking on Change: Banking on People: Alice Frazier's Recipe for Community Bank Success



Season 2, Episode 2: Banking on Change: Navigating Digital Transformation with James Robert Lay



Season 2, Episode 1: From NFL to Banking: John Witkowski’s Journey and Insights



Episode 96:
Crafting Effective LinkedIn Messages to Engage Your 1st Degree Connections



Episode 94:
LinkedIn Analytics: Measuring Your Sales Efforts




Episode 93: Negotiation Mastery: Building Influence in Modern Banking


Episode 92:
Engaging with Comments on LinkedIn Posts




Episode 91: The Content Beast: Storytelling & AI with Geoffrey Klein


Episode 90:
Creating LinkedIn Articles and Newsletters




Episode 89: The Future of Banking: Simplifying Pricing and Retention Strategies


Episode 88:
LinkedIn Sales Navigator: Is it Right for Your Team?




Episode 87: Bank Branding: Millennials to Social Media Strategy with Martha Piland


Episode 86:
Advanced Search Techniques to Find Decision Makers




Episode 85: Revolutionizing Treasury and Marketing: Insights from Mary Beth Sullivan


Episode 84:
LinkedIn Groups for Bankers




Episode 83: Stories That Connect: Unveiling the Power of Narrative with Neal Foard


Episode 82:
LinkedIn Events, Live and Audio Rooms




Episode 81: Banking Insights: Navigating Mergers, Acquisitions, and Market Trends


Episode 80:
Leveraging LinkedIn Polls for Engagement




Episode 79: Mastering the Upside Down World of LinkedIn: Richard Bliss


Episode 78:
LinkedIn Video: Tips for Sales Professionals




Episode 77: Sales Leadership: Complexity, Coaching, & CRM with David Brock


Episode 76:
Sharing Valuable Content on LinkedIn



Episode 75: Social Scoop: Decoding Social Media Secrets with Corey Perlman


Episode 74:
Leverage Influencer Content to Start Conversations



Episode 73: Revolutionizing Banking: AI and Treasury Management with Chris Nichols


Episode 72:
How to Use Content to Start Conversations



Episode 71: Empowering Community Banks: Unleashing AI Innovation with Ben Udell


Episode 70:
Building Trust and Credibility on LinkedIn



Episode 69: Revolutionizing Banking: A Journey of Innovation with Thomas Inserra


Episode 68:
How to Get More Prospects to Accept Your LinkedIn Connection Request



Episode 67: Uncopyable Sales Secrets: Trailblazing with Kay Miller


Episode 66:
Navigating LinkedIn's New Features for Sales



Episode 65: Life Changing Leadership Habits: Insights from Dr. Jeff Doolittle


Episode 64:
Using LinkedIn Skills and Endorsements to Your Advantage



Episode 63: Selling from the Heart: A Journey of Authentic Salesmanship

Episode 62:
Giving and Getting LinkedIn Recommendations



Episode 61: Think Remarkable with Guy Kawasaki

Episode 60:
5 Types of Content Bankers Should Be Sharing



Episode 59: Banking Strategy Decoded: Ron Shevlin on Mergers, AI & Treasury

Episode 58:
Leveraging LinkedIn Free vs Premium vs Sales Navigator for Bankers



Episode 57: Mastering Referrals: Insider Secrets with Joanne Black

Episode 56:
Building and Nurturing a Strong LinkedIn Network



Episode 55: Sales Insights with Dave Kurlan: Sales Strategies and Leadership

Episode 54:
Creating an Effective LinkedIn Profile for Bankers



Episode 53: Bank Marketing Wisdom Unveiled: A Candid Conversation with John Oxford

Episode 52:
7 LinkedIn Activities Bankers Need to Do for 2024



Episode 51: LinkedIn Uncovered: Mastering Hidden Features for Professional Success


Episode 50:
Books, Blogs and Pods the Who, the What and the Why


Episode 49: LinkedIn Unveiled: Navigating the Evolution with Kevin D. Turner

Episode 48:
Jack Rants with Brynne about 2024



Episode 47: Deep Dive into Positivity, Resilience & AI with Anthony Iannarino

Episode 46:
How Bankers will Use Social Listening in 2024



Episode 45: Navigating the Banking Landscape: Insights for 2024 with Ned Miller

Episode 44:
5 KPIs Bank Leaders Should Use for Selling on LinkedIn


Episode 43: Banking, Legislation & Sales Strategies in 2024 with Bill Fink (Part Two)

Episode 42:
Answering Banker's Questions About 2024




Episode 41: Banking Insights 2024: Navigating Economic Trends with Bill Fink (Part One)


Episode 40:
This Old Banker





Episode 39: Banking Brilliance: Vertical IQ – A Journey through Industry Intelligence with Susan Bell

Episode 38:
A Day in the Life of a Social Seller




Episode 37: Thrive in Sales: Strategies for Uncertain Times – A Conversation with Meridith Elliott Powell

Episode 36:
3 Sales Navigator Activities That Bankers LOVE!

 

Episode 35: Selling Smart: Strategies & Innovations with David Kurkjian



Episode 34:
5 Ways Community Bank CMOs Enable LinkedIn for Prospecting



Episode 33: Unleashing Creativity in Finance and Marketing Leadership with Allison Netzer


Episode 32:
5 Triggers That Your Bankers NEED LinkedIn for Prospecting



Episode 31: Revolutionizing Small Business Financing: A Conversation with Patrick True

Episode 30:
Bankers- Start Trust-Based Conversations and Create Content


Episode 29: Buyer First Revolution: Shifting Sales Mindsets with Carole Mahoney

Episode 28: Converting Content to Conversations

 


Episode 27: Breaking Barriers: Empowering Women in Banking with Lauren Sparks

Episode 26: How Bankers Can Spot Fake Profiles

 



Episode 25: Banking on Community: Leading Life on Life with Neil Stevens


Episode 24: LinkedIn Profile Security for Bankers



Episode 23: Navigating Change and Building Resilience in Banking with Joe Sullivan

Episode 22: How Bankers Leverage LinkedIn Polls




Episode 21: Unlocking the Power of Personal Notes: An Interview with Elizabeth Cottrell

Episode 20: Get Your "Masters" in LinkedIn Referrals



Episode 19: Nurturing Your LinkedIn Connections



Episode 18: LinkedIn's Algorithm for 2023


Episode 17: Bankers + Collaboratives Articles = Thought Leadership

Episode 16: 7 Profile Updates All Bankers Need to Make

Episode 15: To Follow or Not to Follow (On LinkedIn)

Episode 14: 21 Tenets of Social Selling - The Philosophy for Relationship Bankers

Episode 13: LinkedIn for In-Person Networking Events


Episode 12: From Commercial Banker to Thought Leader

Episode 11: 7 Mistakes Bankers Make on LinkedIn


Episode 10: The Nine: The Tectonic Forces Reshaping the Workplace - Insights with Phil Simon


Episode 9: Empowering Banking Excellence with RelPro: A Conversation with Martin Wise


Episode 8: Mastering Modern Banking Marketing: Insights from Branding Expert Amber Farley

Episode 7: Philosophy in Action: Wisdom for Modern Challenges with Tom Morris


Episode 6: Mastering Community Banking Dynamics: Insights from Jeff Marsico

 

Episode 5: Revolutionizing Sales Through Emotional Intelligence: A Conversation with Colleen Stanley

Episode 4: Navigating the Digital Landscape: Insights from Eric Cook on Marketing, Technology, and Community Banking

Episode 3: The Unsold Mindset with Garrett Brown and Colin Coggins




Episode 2: Empowering Women Entrepreneurs: The Journey of Impressia Bank

Episode 1: Exponential Growth Begins and Ends With Trust, Confidence and Communication with James Robert Lay